From a sales employment ad I read this morning:

Proven, world-class technology with plenty of sizzle

I can’t decide if I like that last turn of phrase in an ad or not.  For software sales, it sounds positive.  For slick-talking salespeople, it sounds like a negative stereotype.  I would recommend leaving the “sizzle” for steak.

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.