http://selectmetrix.com/blogs/2008/09/stereotypical-features-and-benefits/ A business blog dedicated to all topics pertaining to successful sales recruiting, hiring, managing and retaining in today's evolving market. Wed, 08 Sep 2010 15:46:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://selectmetrix.com/blogs/2008/09/stereotypical-features-and-benefits/comment-page-1/#comment-47776 Bob Phibbs Tue, 09 Sep 2008 23:24:02 +0000 http://selectmetrix.com/blogs/2008/09/stereotypical-features-and-benefits/#comment-47776 Hi Derrick, I think you making this an either you use features and benefits or you try to listen and understand a clients' needs. I believe it is both. You first have to qualify them and understand what they need but next you have to present what you have or they simply won't buy. Using features and benefits together gives you a framework to match their needs to the product you are offering. As the Retail Doctor, I have a short video explaining it at http://www.youtube.com/watch?v=L2TUi4kNW0I or visit my website at www.retaildoc.com Hi Derrick,
I think you making this an either you use features and benefits or you try to listen and understand a clients’ needs. I believe it is both. You first have to qualify them and understand what they need but next you have to present what you have or they simply won’t buy. Using features and benefits together gives you a framework to match their needs to the product you are offering. As the Retail Doctor, I have a short video explaining it at http://www.youtube.com/watch?v=L2TUi4kNW0I
or visit my website at http://www.retaildoc.com

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