Kevin Wheeler has a good article on the ERE website today titled What Makes a Blog Work?  There is excellent information within the article if you are looking to start your own blog (something I strongly encourage).

Here is a juicy tidbit:

A survey published last fall by Forrester’s Charlene Li indicates that “24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.”

Those types of stats are always fascinating to me.  After that, Wheeler provides 4 tips that all have merit:

Short and Fun

Personal

Story-based

Authenticity

He expounds on each point with insight.  I recommend you read the entire thing.

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