We incorporate assessments into our hiring process and we sell assessments directly to companies. As you might guess, we are strong proponents of assessing candidates. Today’s ERE article presents an excellent explanation of what constitutes a “good” assessment.
It is a long article but definitely an interesting read. One topic we often discuss with prospective customers is benchmarking their top salespeople. We don’t do it. We benchmark the sale in that we define the parameters of a typical and ideal sale. This information leads to the job skills needed to succeed in the position.
Dr. Williams provides a clear description of the pitfalls of benchmarking top producers:
How does one define high-producer? By results or by actions that lead to results? It makes a big difference. Individuals in the high-producer group could have used different skills to get there. Some might be good politicians. Some might be very smart. Some might be taking credit for others’ work.
What about the confusion between correlation and causation? Just because ice-cream sales and shark attacks are correlated does not mean that one causes the other. Almost anything can be correlated, but not everything is causal. If you sort through enough garbage, you are likely to find correlations between cookie wrappers and hotdogs. So what? Your goal is to find a correlation between hotdogs and hotdog buns.