Quality of standards is an important aspect of successful selling.  A salesperson who does not ensure quality has a tendency to appear inaccurate, or to the extreme – sloppy.  Since salespeople are initially the face of the company, this quality disconnect can present a poor view of the company’s quality as a whole.

Quality Orientation
This trait is a measure of a salesperson€™s affinity for seeing details, grading them against a preset standard (internal or external) and identifying flaws. This is directly related to a person€™s preference for paying attention to detail. Whereas attention to detail is more a measure of how capable a person is to appropriately see detail, this capacity also measures their proclivity for such accuracy as well. Instead of simple ability, it answers the question €œHow much of a desire do they have to ensure quality?€

A salesperson with strength in this trait will have an underlying desire to constantly evaluate things at a subconscious level; to be comparing them to predefined set of standards.

weakness in this area does not indicate the lack of ability to see details, but rather a lack of motivation to use their innate ability to see details and ensure a high quality of work. They either do not understand the standards, which have been set, or they are not capable of using their own judgment to set such standards for themselves.

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