From Foxnews.com – Study: Inc. 500 Companies Fast Adopters of Social Media:
The nation’s fastest-growing private companies are making use of social media – including blogs, social networking and podcasts – at a rate more than twice that of Fortune 500 companies, according to a new study.
The University of Massachusetts-Dartmouth’s Center for Marketing Research surveyed companies from the 2006 Inc. 500 list, to gauge the level of familiarity and usage of six forms of social media blogging, podcasting, online video, social networking and wikis. Out of 121 respondents, generally managers and other senior-level executives, 42 percent claimed to be “very familiar” with social networking, followed by 38 percent with message boards and 31 percent with blogging.
I would certainly have liked to seen blogging ranked higher, but I suspect the trend is strongly upward. Perhaps in 5 years we will look back at a study like this and laugh.
Imagine a study today inquiring about a corporation’s use of email and websites.