After the Cartoon Network debacle of last month in Boston, it now appears another company is attempting more moronic marketing in the same manner.

A clue in a Dr Pepper promotion suggested a coin that might be worth as much as $1 million was buried in the 347-year-old Granary Burying Ground, the final resting place of John Hancock, Paul Revere, Samuel Adams and other historic figures.

After contestants showed up at the cemetery gates early Tuesday, the city closed it, concerned that it would be damaged by treasure hunters.

It is obvious that this company knew what it was doing. Placing a coin in a national cemetery is pathetic. I suspect they are hoping for volumes of free marketing via news stories. Let’s hope they don’t receive it.

And why is Boston the target? Are their creative people that uncreative as to closely copy a recent guerilla marketing stunt?

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