The ability to exhibit persistence and strong will in the face of objections.

As a strength:
The salesperson is able to separate their self-value from their performance. They do not take rejection or criticism in an overly personal way. The security they have in their own value is based on their own appreciation of themselves as an individual and not on the opinions of others.
 
As a weakness:
A salesperson who lacks strength in this aptitude will be prone to viewing rejection or criticism as a personal affront (a mark against who they are as a person) and will react accordingly (i.e., in a defensive, hostile or emotional manner). They can allow negative feedback to have a negative impact on their self-esteem.

Resilience << Previous Aptitude