We run a systematic hiring process for sales positions. We have refined the process over the past 14 years and have it optimized (even though when we started we were writing newspaper employment ads!). As part of any hiring process, you have to receive resumes of respondents to the ad. This is where things are changing.
A new trend I am seeing is resumes with copy and paste information from job descriptions, websites, etc. What I mean is candidates do not take the time to write about their skills and experience in their current or previous roles. They simply use web/marketing copy that they paste into their resume. I have also seen many resumes with the job description information pasted into their experience.
“You will call on mid-market companies to sell our cloud-based service.”
That is someone’s experience for their current job. Amazing. What is worse is that this position is selling marketing services.
I like to remind hiring managers that this is the best the candidate has to offer. The interview process should reveal the best of what they have to offer, from writing to phone discussions to follow-up. If their best in this phase isn’t good enough for the role, do not expect improvement if you add them to your sales team.