Experience is a tricky component to successful sales hiring in that it is often overvalued. Don’t get me wrong, it is important, but you never want to overvalue it. The reason is that you can teach new salespeople about your product or service a lot easier than you can teach them how to sell. A sports analogy (I know, often overused) – it is far easier to teach a football wide receiver what routes to run in your offense than it is to teach them how to run a 4.3 40 yard dash. Some will simply never run a 4.3. This is why talent is far more valuable to successful hiring.
This Entrepreneur.com article discusses this point in clear terms:
You’ll notice that I didn’t mention experience, and that is for good reason. When you find a great talent who is passionate about what your organization is doing, experience doesn’t matter. Great people can decipher what they need to learn in order to be successful. Twenty five years in the same industry or with the same company is not necessarily a good thing. It’s much harder to unlearn what you know then learn what you need to know.
Agreed. The author discusses talent in terms of attitude, competency and mindset in an intriguing manner. As they say, read the entire thing.