I received a PR email notifying me of a 3-part series starting tonight on Nightly Business Report. Here are the details:

“Social Networking”

Tuesday, January 26, 2010

Wednesday, January 27, 2010

Thursday, January 28, 2010

Similar to the introduction of TV in the 1950’s, social networking sites like Facebook, MySpace, and Twitter are rapidly becoming a core component of many Americans’ daily lives.  But where businesses could easily impact the American consumer through TV advertisements, the road map for marketing through social networking is a bit more complex. The rules are certainly different, but as NBR’s Scott Gurvey finds out: the rewards may be even greater.

Tuesday 1/26: Pt. 1 – In part 1, NBR reveals some of the basic ground rules for companies participating in the world of social networking.

Wednesday 1/27: Pt. 2 – Businesses large and small use social networking in different ways.  In part 2, NBR digs deeper into the unwritten rules of social networking by examining recent campaigns from Pepsi and Fetch Pet Care.

Thursday 1/28: Pt. 3 – In part 3, NBR examines the multiplier effect of social networking along with some helpful advice on dealing with consumer complaints.

I have the DVR set and may I suggest you do the same?  Perhaps this short series will change my perspective on Twitter.

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