Here is an ad item I have not seen before:

**** is A Forecast Positing for Minneapolis, MN area ***

Do you get the feeling that line was an internal communication?  With a spelling error?  Whatever the reason, it single-handedly derails the ad…and wastes the money spent on it.  Any sales candidate who sees “forecast” for the position instantly knows that it is unqualified.  My guess is that the funding for the position is not approved yet.

The fact that I can make that assumption neutralizes the ad.

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