We received an email heads up about the new book from Bradford Smart titled Topgrading for Sales. What I like is the promo page they have put together for the book – it includes a movie trailer…of the book’s content. A very web 2.0 approach which I appreciate.
The topics include how to interview, hire and coach top performing salespeople. The one thing that catches my eye is the calculator for mishires. This topic is bandied about without a definitive number for what a bad sales hire costs a company. The number is certainly staggering no matter how it is calculated.
The opportunity cost is the killer…and a number that is incalculable.