We received an email heads up about the new book from Bradford Smart titled Topgrading for Sales.  What I like is the promo page they have put together for the book – it includes a movie trailer…of the book’s content.  A very web 2.0 approach which I appreciate.

The topics include how to interview, hire and coach top performing salespeople.  The one thing that catches my eye is the calculator for mishires.  This topic is bandied about without a definitive number for what a bad sales hire costs a company.  The number is certainly staggering no matter how it is calculated.

The opportunity cost is the killer…and a number that is incalculable.

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