LOVE this article from SalesHQ – Marketing Buzzword Bingo. The author shares my disdain for marketing buzzwords. The article is simply a list of buzzwords with his definition for each one.
Some examples:
Reputation management – controlling information flow to that which I want known
Lifelong value – guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is.
Lifetime value – same guess
Out-sourcing – stuff we have given up doing because we thought it was too hard
In-sourcing – stuff we outsourced that we lost control over and had to do ourselves again to save costs
Intrapreneur– one our people who always seems to be full of ideas that won’t fly in our organization
Critically important – important, perhaps critical
There are many more in the article that will make you laugh, sigh or cry.